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HomeNewsWorld's NewsInstagram Boots Ad Partner Hyp3r after It violates Its Rules

Instagram Boots Ad Partner Hyp3r after It violates Its Rules

Instagram has booted one of its marketing partners, Hyp3r for collecting user data without consent. The Facebook-owned company, while commenting on the matter, assured its users that their privacy and security is their primary concern.

Why Hyp3r Is Booted Out?

Hyp3r, a San Francisco based marketing firm, was hired by Instagram that booted it later after a media report claimed that it was illegally collecting user data. According to the media report, the company secretly collected and stored user data posted on Instagram story. It designed and produced content that would disappear after twenty-four hours. Any activity /comments posted against those post were also recorded.

The report further stated that the Hyp3r either used its own or someone else’s API to conduct these activities. The company showed particular interest in Instagram location pages as it contained geo-tags that can be used to track the whereabouts of a person. This has now been fixed. This information previously was visible to at all-time whether the user was logged in or out. Now, this information is only available when the user is logged in.

A Cease and Assist Letter Was Sent To the Company

Before booting the marketing company, the social media giant sent the company a letter telling it to stop all activities that violate its rules and regulation. The CEO of the booted company Carlos Garcia while responding to the claims made said: “the company only viewed information or content that was public and did not conduct or take part in any activity that violates Instagram’s rules.

Hyp3r Could Have Been Just Another Security Scandal for Facebook

Before this latest Instagram scandal, Facebook has already faced a lot of criticism after Cambridge Analytica a company accused of manipulating US Elections by collecting users’ information.  Further investigation by various watchdog group argued that the tech giant collected and sold user information to the highest bidder. To tone down the situation, Facebook’s CEO Mark Zuckerburg had to present himself in front of the European Parliament and the US Senate’ss congressional hearing to answer a wave of questions.

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