Nike Plus Size mannequins are making highlights for certain reasons. It is common for shops to display the dresses and other such products on mannequins to give customers an idea of how it looks. This indeed is a great way to define the features of a product in a visually appealng way. Very often the dummies used for the purpose have a particular structure that fits the stereotypical standards of beauty set by the society. However, not every buyer has a figure or body size that these dummies show. The new mannequins by the sports brand appear inclusive since they somehow debunk the myths about what is percieved to be socially acceptable physical appearance.
What Do Nike Plus Size Mannequins Imply?
To comprehend the role of plus-size mannequins as a socially innovative idea, understanding the origin and the use of these lay figures is quite important. The concept of mannequin or model took birth in the 15th century when it became a requirement for the fashion and clothing world. In the 18th century, the necessity turned into a trend that helped people choose their outfits. These lay figures have been representing the perfectly shaped bodies to run the fashion wear business. In simpler words, these man-made models have always come in slim, smart, and fulfill the socially imposed standards of the perfect figure.
Such dummies appear an ally with a rigid society that has narrowly defined the standard of beauty and kept them limited to smart and carved out figures. Buyers who are overweight can feel under-represented in the fashion world or even in the sports world through such items of display. Given such a scenario, the Nike plus size mannequins can be an attempt at introducing more inclusive products that can give users confidence in their appearance and looks.
End of Body Shaming?
In 2017, Nike introduced Hijab for Muslim Sports Women which turned out to be a supportive piece of cloth for female Muslim athletes. In this divided world, Nike became a supportive element for Muslim sportswomen by respecting their religion. Now, it has presented a new perspective regarding the body shapes in the form of mannequins.
The brand is just doing business yet serving well in the path of humanity. The idea of upsized figures to display large size dresses and clothes might do well in eliminating the cruel concept of body shaming. This new notion might promote equality among people who think that only slim bodies are good and others deserve bad commenting and mockery.
When one enters a mall or a shop, he/she sees a dummy with a flawless shape. There is a huge possibility that no one has seen a mannequin either too skinny or too fat because of body-shape stereotypes. Imagine entering a shop and seeing a dummy with a fat belly and love handles. People would immediately start laughing. Nevertheless, the new trend by Nike might turn out to be good for those who don’t have a so-called perfect body. The upsized dummies for clothes’ representation would make people confident about their bodies.
Why would Nike help regulate the large-size Mannequins?
As it is already mentioned that people would laugh at fat or too skinny figure while entering a regular shop. Though a brand will be a good start since many people fancy brands and their products. Nike can be a way for people to end the cycle of body shaming. Because of the public’s interest in Nike, they will easily adapt to this change and this new idea will change the narrative of puns and jokes against skinny and fat people.
Well, Nike is not the only brand that has come up with an innovative and exclusive idea of plus-size mannequins to prevent body shaming. Fashion shows of Victoria’s Secret and other such brands have also featured plus-size models to spread the message that every, body type is perfect and one doesn’t need to feel inferior on the basis of not possessing a physical appearance that is not even natural.