Many non-profits use social media to advance their cause. However, only a few know how it works. So, here are some tips to help non-profits leverage social media to their advantage.
A Nice Presentation on Slide Sharing Website
There are many ways to explain about your cause. Many non-profits use social media to describe what they do. However, they are not always able to describe it accurately. One way of doing that is the use of slide sharing websites. For example, Slide Share is one such website where you can create and share slides. You can add as many details as appropriate and share on different platforms. Slide sharing websites have plenty of space to accommodate whatever you need to elaborate.
Use Social Media Monitoring Tools to See Conversations
There are many monitoring tools to know about the different conversations taking place about your cause. Therefore, you must use these tools to find and engage in discussions. Some of these tools work across dozens of platforms. You may have to pay for some of these tools. However, many of these tools offer significant discounts to the non-profits. As non-profits use social media to interact, they should use these tools to increase the levels of engagement with their audiences.
Take Advantage of the Videos
Videos are more potent than still images. Research has shown the power of promoting causes via videos. When non-profits use social media, they must also consider creating compelling videos. YouTube offers an opportunity for the NGOs to get more exposure using their specifically tailored program for the non-profits. Thus, social causes can be promoted via different videos to increase the levels of awareness about an initiative.
Make Deeper Connections with All Stakeholders
You may have a lot of followers on your social media accounts. When non-profits use social media, they must also engage their audiences. For example, by adding surveys or polls, they can know about the opinions of their audiences. These surveys or polls can be embedded into websites or blogs too. These studies will help you ascertain the levels of satisfaction of the fundraisers, donors, and other stakeholders.
Use Facebook Causes
Facebook wants to help non-profits use social media more efficiently. Therefore, it offers them Facebook Causes. The NGOs can use Facebook Causes to design targeted campaigns. These campaigns will help them attract new donors. Similarly, they can use these tools to share information and post volunteering opportunities. The NGOs can use Facebook Causes to create bespoke fundraising pages and easily integrate them with their FB page to educate the potential donors about an ongoing humanitarian crisis.