Warner Bros Discovery CEO David Zaslav confirmed that both HBO max and Discovery plus are going to be replaced by a new application. A new one will replace both services with features that both platforms now possess. Moreover, David has shared insights regarding the reasons behind the merging plan and discussed how the new replacement would be a good initiative for the companies.
The functionalities of Max and Discovery differ from each other, but the combined platform will offer much more to the users; reportedly, The imminent service will be launched in the United States in the summer of 2023.
Why HBO Max and Discovery Plus Are Becoming One
HBO Max and Discovery plus are the two platforms with distinct characteristics. Max is more of a competitive streaming service which is currently facing customer as well as performance barriers. On the other hand, Discovery has a better and more proficient tech stack that will be an excellent helping hand in managing the functions of the new app.
The reason behind merging the two platforms is that both face issues individually and require a stable environment to perform the functions they were designed to carry out. For instance, Max seems to struggle more in terms of streaming when the users try to watch the appointment shows like Succession and Euphoria. The CEO, David, claimed that creating a new streamer would resolve the issue for good.
What’s The Big Plan?
The merger was already in progress and the finishing time is near now. But the question here is what the newly formed service will offer. The streaming giants are discussing many options. For one, the new HBO max and Discovery plus combo might provide a free subscription based on an ad-supported plan. Second is the name that hasn’t been decided yet by the companies.
Other than that, the merger plans to launch the duo in the European market at the beginning of 2024 and then in the various parts of Asia too after initiating its functions in America. However, the company will not cover big markets, including Italy, the U.K., and Germany.
Apparently, the goal is to gain more than 130 million subscriptions by launching the service in more than 70 countries by the end of 2025.
Warner Bros. Discovery Shared Insights
Reportedly, the HBO max and Discovery plus combination has already achieved a big milestone that revolves around an increased rate of subscribers. The company has already started taking decisions like the recent one involving Warner Bros. Discovery killing Batgirl movie due to increased budget requirements.
So far, the company has managed to gain 1.7 million subscribers in the second quarter of 2022. The increased number was an addition to the already 92.1 million combined subscribers.
Lastly, the streaming giant stated that more details are coming in the next investor event before the end of this year.