So, you wrote something magnificent. You want the world to know about it. But, when you write and publish something, you only get few very visitors. Keyword optimized content can help draw traffic from the search engines. But, consider the impact that social media sharing can have on getting your content read.
Social Media Sharing Content
Let’s see how social media sharing can help get you more web traffic.
Customize According to the Platform
Each platform provides its way of posting or sharing. You need to make sure that you optimize the platform according to its unique publishing characteristics which may include headline, description, and image. Everyone wants to be listened to and seen online. However, many take the approach casually without fully optimizing their posts. Do not waste this opportunity to showcase what you want to say to the world.
Increase Frequency Whenever Possible
We often feel that once we have shared a post, there is no need to share it again. Research suggests that in fact, we can share it back on the same platform. It means changing the images and slightly amending the headline to experiment with the CTR. In this way, you can engage more of your followers. But, make sure to do the changes which make the content look different.
Share at the Right Platform
You must consider the type of content that you want to share and on which social media platforms. Not every site is the right choice for you to promote your content. It will not interest audiences of all these different websites. Similarly, each platform has its strengths. Also, when you try to share on so many sites, it would only increase your workload. Therefore, remain focused on particular websites which have the intended audiences that fit your readers’ profile.
Timing Does Matter in Social Media Sharing
It may seem to be a straightforward thing. However, many internet marketers who are focusing on social media sharing do not care much about the time on which they want to post. It is not easy to find a peak time for everyone to see what you are posting. There are times when people are in a more relaxed mood. They have the opportunity to spend on the social media. For example, if you publish content at night, it has more chances of getting viewed at night.
Consider Running Paid Social Media Campaigns
If you are starting your website or online business and do not have enough fans, it will probably take you a lot of time. Therefore, there is no harm in getting a few likes and letting your social media existence getting recognized. These campaigns help you get the traction that your brand deserves online. Typically, online businesses trying to sell their products or services can take a lot of leverage from this exercise.
Content Curation Websites
The content curation sites also help you leverage different online communities. You can utilize their significant numbers to help drive traffic to your website. There are thousands of websites online that offer you the ability to market your content in exchange for marketing other sites. Before you decide to move to them, you have to be careful about this choice as it may not be best for every online business.
Don’t Ignore Visual Content Platforms
There is an increase in sharing of the content on visual platforms. Two of the most famous options include Pinterest and YouTube. On Pinterest, you can create high-quality images to share with your audiences and divert traffic to your website. Similarly, YouTube, one of the leading platforms for sharing videos can help you share videos online. You can also get the benefit of getting search engine optimization by sharing your links in the videos description.
Use Social Media Sharing Plugins
One way to help the users spread the word is by installing sharing plugins. Some of the examples of such plugins include ShareThis, AddThis, Easy Social Share Buttons, Shareaholic, and Floating Social Bar. Make sure to customize the appearance of the buttons according to the theme and colors of your website. Besides enabling users to share your blogs or articles, you are also adding to the overall website user experience.
Share in Relevant Interest Groups
There are all sorts of groups on different platforms where you can share and promote your content. However, not every online group or community is the right fit for your internet marketing strategy. Test out the different online communities and shortlist the ones that provide you with a real response. Instead of just publishing the links, try to become an active listener by actively engaging in conversations taking place there.
Plan A Social Media Sharing Schedule
The schedule you follow is also essential for social media sharing. It means deciding on the frequency with which will be promoting your content. Sometimes, you would have to schedule posts for a particular time of the day when there are more chances of getting more people to see it. Determine the freshness of the content and do not share it again and again if it is time sensitive. A typical example is breaking news that quickly loses the interest of the audiences.
Encourage Sharing by Others
There are different people that you can ask to share your content. Research shows that the increase in the number of influencers promoting online helps increase the outreach. Instead of asking everyone you know to share, find people who have influence. There are many influencers on different platforms that can help you increase your blogs’ outreach. A share by a social media influencers also sends a strong signal to the search engines when evaluating a web page.